Cookie Policy

Last updated: September 8, 2026

This Cookie Policy explains how Stalder & Reid, operated by PURA VIDA ECOM SOLUTIONS LLC, uses cookies and similar technologies when you visit or interact with stalderandreid.com.

This Cookie Policy should be read together with our Privacy Policy, which explains more broadly how we collect, use, disclose, retain, and protect personal information.

1. Who We Are

Stalder & Reid is operated in the United States by:

PURA VIDA ECOM SOLUTIONS LLC
1209 Mountain Road Pl NE Ste R
Albuquerque, NM 87110
United States

Website: stalderandreid.com
Email: clientservices@stalderandreidus.com

2. What Are Cookies?

Cookies are small pieces of information that may be stored on your computer, smartphone, tablet, or other device when you visit a website.

Cookies can help websites remember information about your visit, maintain shopping and checkout functionality, recognize preferences, protect transactions, understand how a website is used, measure performance, and support analytics, personalization, and advertising.

Similar technologies, such as pixels, tags, web beacons, local storage, software development kits, and other storage or access technologies, may perform related functions.

In this Cookie Policy, references to “cookies” include these similar technologies where appropriate.

3. How We Use Cookies

Stalder & Reid and our service providers may use cookies and similar technologies to:

Operate and secure stalderandreid.com;
Maintain shopping cart and checkout functionality;
Authenticate accounts and sessions;
Remember preferences and website settings;
Help prevent fraud, unauthorized transactions, and other security threats;
Understand how visitors use and navigate our website;
Measure website, ecommerce, and product performance;
Identify technical errors or performance issues;
Improve navigation and customer experience;
Measure the effectiveness of marketing campaigns;
Support advertising and audience measurement where permitted by applicable law;
Personalize certain website or advertising experiences where applicable; and
Remember your privacy and cookie choices.

4. Types of Cookies We May Use

Strictly Necessary Cookies

These cookies and technologies are necessary for important website functions and generally cannot be disabled through our privacy preference controls where they are required to provide a service you request.

They may support functions such as:

Shopping cart functionality;
Checkout;
Account authentication;
Payment and transaction security;
Fraud prevention;
Website and network security;
Load balancing and technical operation;
Remembering privacy or opt-out choices; and
Other services specifically requested by you.

Preference and Functionality Cookies

These technologies may allow the website to remember choices you make and provide enhanced functionality.

Depending on the features available on our website, this may include remembering:

Website preferences;
Display settings;
Regional or language settings;
Account preferences; and
Other choices intended to improve your experience.

Where applicable law requires consent for these technologies, they will be used in accordance with your consent choices.

Analytics and Performance Cookies

Analytics and performance technologies help us understand how visitors interact with stalderandreid.com and how our website performs.

They may help us measure information such as:

Pages visited;
Products viewed;
How visitors navigate through the website;
How visitors reach our website;
Website and page performance;
Errors or technical issues;
Shopping and checkout activity;
Conversions and completed purchases; and
Other website events and interactions.

Where applicable law requires consent for analytics technologies, they will be used in accordance with your consent choices.

Advertising and Marketing Cookies

Where advertising or marketing technologies are enabled, they may be used to help us understand the effectiveness of our marketing, measure advertising performance, create or measure advertising audiences, and provide advertising that may be more relevant to your interests.

These technologies may involve information about your activity on our website being disclosed to or processed by advertising, analytics, social media, or marketing technology providers.

Under certain United States state privacy laws, some of these activities may be considered a “sale” or “sharing” of personal information or processing for “targeted advertising,” even when no money is exchanged.

Where applicable, you may have the right to opt out of these activities as described below.

5. Shopify

Our online store is hosted and supported by Shopify.

Shopify and technologies supporting the Shopify platform may use cookies and similar technologies to provide ecommerce functionality, operate checkout, maintain security, prevent fraud, manage customer accounts, provide analytics, personalize services, and support other website and commerce functions.

Some Shopify-related technologies are necessary for the operation of the online store, while others may depend on the services, integrations, advertising features, and privacy settings configured for our store.

You can learn more about Shopify's privacy practices by reviewing the Shopify Consumer Privacy Policy.

6. Google Services

Where configured, we may use Google services such as Google Analytics, Google Ads, or related Google technologies to understand website activity, measure conversions, evaluate advertising performance, and support advertising activities.

Google technologies may use cookies, pixels, device identifiers, or similar technologies depending on the services enabled and applicable privacy settings.

Where applicable law requires consent, relevant Google technologies will be used in accordance with your consent choices.

Where applicable law provides a right to opt out of sale, sharing, or targeted advertising, applicable advertising-related processing will be handled in accordance with the privacy choices available to you.

7. Meta Services

Where configured, we may use technologies provided by Meta to measure advertising performance, understand interactions with our website, create or measure advertising audiences, and support advertising activities.

Meta technologies may use cookies, pixels, device identifiers, or similar technologies depending on the services enabled and applicable privacy settings.

Where applicable law requires consent, relevant Meta technologies will be used in accordance with your consent choices.

8. Other Third-Party Technologies

Cookies and similar technologies may also be provided or used by third-party services that support our website and business.

Depending on the services and applications configured on our store, these providers may include providers of:

Ecommerce technology;
Payment processing;
Shipping, fulfillment, and logistics;
Security and fraud prevention;
Analytics and website performance;
Advertising and marketing;
Customer communications;
Reviews or customer-generated content;
Customer support; and
Other website functionality.

Third-party providers may process information according to their own privacy policies, contractual obligations, and applicable law.

9. Sale, Sharing, and Targeted Advertising

Stalder & Reid does not sell personal information in exchange for money.

However, certain advertising, analytics, or marketing technologies may involve disclosures of identifiers, device information, commercial information, or internet activity that may be treated as a “sale” or “sharing” of personal information or as processing for “targeted advertising” under certain United States state privacy laws.

Where applicable, you may opt out of these activities using the Your Privacy Choices, Do Not Sell or Share My Personal Information, or similar privacy control made available through our website.

You may also contact us at clientservices@stalderandreidus.com if you have questions about an applicable privacy right.

10. Global Privacy Control and Browser-Based Opt-Out Signals

Where required by applicable law and supported by our systems, Stalder & Reid processes recognized browser-based opt-out preference signals, including Global Privacy Control (GPC), as a request to opt out of applicable sale, sharing, or targeted advertising activities for the browser or device transmitting the signal.

A browser-based signal generally applies to the browser or device from which it is sent unless applicable law requires broader treatment or you provide additional information that allows us to associate the request with you.

11. Your Cookie and Privacy Choices

Depending on your location and the privacy requirements that apply, our website may provide cookie, consent, or privacy controls that allow you to manage certain technologies or data-processing activities.

Available choices may include the ability to:

Accept or decline certain non-essential cookies;
Select individual cookie categories;
Change previously selected preferences;
Opt out of the sale or sharing of personal information;
Opt out of processing for targeted advertising; or
Exercise other privacy choices provided by applicable law.

The controls presented to you may differ depending on your location and the privacy settings applicable to your visit.

Declining or opting out of non-essential technologies should not prevent access to the core shopping functionality of stalderandreid.com, although certain optional, personalized, analytics, or marketing features may operate differently.

12. Changing Your Preferences

You may change available cookie or privacy preferences at any time using the privacy controls provided on our website.

Where our use of a particular technology is based on consent, withdrawing consent will apply to future use of the relevant technology and does not affect processing that occurred lawfully before your preference was changed.

Where you exercise an applicable opt-out right, we will process the request as required by applicable law.

13. Browser Controls

Most web browsers also allow you to control or delete cookies through their settings.

Browser controls may allow you to:

View cookies stored on your device;
Delete existing cookies;
Block certain cookies;
Block all cookies; or
Receive notifications when cookies are being set.

Please note that blocking all cookies, including strictly necessary cookies, may affect shopping cart functionality, checkout, authentication, saved preferences, security features, or other essential website functions.

Browser cookie settings are separate from privacy rights such as opting out of sale, sharing, or targeted advertising. Where available, use the privacy controls provided on our website to exercise those rights.

14. How Long Cookies Remain on Your Device

Cookies may be either session cookies or persistent cookies.

Session cookies generally expire when you close your browser or at the end of a browsing session.

Persistent cookies may remain on your device for a specified period or until they expire or are deleted.

The duration of individual cookies depends on their purpose, configuration, and the service provider responsible for the technology.

Where available, more detailed information about current cookie categories or privacy controls may be provided through our website's privacy preference interface.

15. Do Not Track

Some browsers offer a “Do Not Track” or similar setting. Because there is not a single universally adopted standard governing all Do Not Track signals, our website may not respond to traditional Do Not Track signals in the same manner across all technologies.

This does not affect our obligation to recognize browser-based opt-out preference signals, such as Global Privacy Control, where recognition is required by applicable law.

16. Children

Our website is intended for a general audience and is not directed to children under 13 years of age.

We do not knowingly use cookies or similar technologies for the purpose of selling or sharing personal information belonging to children in circumstances prohibited by applicable law.

Additional information regarding children's privacy is available in our Privacy Policy.

17. Changes to the Cookies We Use

The cookies and technologies used on stalderandreid.com may change over time as we improve the website, add or remove applications or services, change advertising or analytics providers, update our ecommerce platform, or modify our business practices.

Where a change materially affects the information provided in this Cookie Policy, we will update this page as appropriate.

Where applicable law requires additional notice, consent, or another privacy choice because of a change in our use of cookies or similar technologies, we will provide it as required.

18. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in technology, our Services, our privacy practices, legal requirements, or the cookies and similar technologies used by our website.

When we update this Cookie Policy, we will revise the “Last updated” date at the top of this page.

19. Personal Information

Some cookies and similar technologies involve the collection or processing of personal information.

For more information about the categories of personal information we collect, how we use and disclose personal information, applicable privacy rights, data retention, security, and how to submit a privacy request, please review our Privacy Policy.

20. Contact Us

If you have questions about this Cookie Policy, our use of cookies and similar technologies, or an applicable privacy choice, please contact:

Stalder & Reid Client Services
Email: clientservices@stalderandreidus.com

Stalder & Reid
Operated by PURA VIDA ECOM SOLUTIONS LLC
1209 Mountain Road Pl NE Ste R
Albuquerque, NM 87110
United States